Welcome to Xpeso

It was hard for small publishers to benefit from display advertising... until now.

Historically, most SME publishing companies have used large-scale network services for their advertising. These services usually work by contextually matching the content to their database of ads. Often, this results in a mismatch which can end up being very embarrassing for the publisher.

This problem is caused through two points. The first is that contextual advertising is based on a “scattergun” approach – an attempt to match ad inventory to page content. The second is that this approach is automated, so there is no way to predict what readers will see, once the page and the ads are live.

Xpeso, from Perini, gets rid of these points of failure.

It provides a highly-targeted solution for display advertising. We spend time matching ad inventory to content, employing people (yes, real people!) to do this. The result is that every ad on your site is matched to relevant pages.

The service works with the full range of ad sizes: leaderboards, banners, rectangles, and even text. We happily feature Flash and video, and can place as many limitations on each ad as you wish, such as time of day or browser type. And, of course, you get full, automated reporting.

Xpeso is great for small, content-rich publishers with content management systems, that are looking for a more effective ad solution than the dominant players in the market. You don't have to be a client of Perini's other services, either. For further information and to arrange a demonstration, simply contact us at the Perini office in Oxford.